Pigment

Cotton &
Flax

Maven

Aloha
Beach
Club

When you support local businesses, our community thrives.

Discover New Neighborhoods

Shopping small in San Diego on Black Friday, Saturday, and Sunday (and throughout the holiday season) is a great way to explore your community. Use our map of participating shops as your holiday shopping guide.

Enter to win amazing prizes

From Nov. 23-25, each shop you visit earns an entry into our exclusive raffle. See something you like? When you make a purchase at a participating shop, you earn a bonus entry!